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PROJECT UNDER CONSTRUCTION
What's a Nudge ?
The concept can be described as a "gentle push" in the good direction.
More precisely, any aspect of the context that changes people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.
Nudge for good
Richard Thaler, the co-author of the book "Nudge" signs every exemplar he is dedicating with "Nudge for good".
We take pride in putting our efforts to help organisations drive eco-friendly behavior among their employees, customers or stakeholders.
Make it easy
If you want people to behave in a certain way, make it easy for them. In line with the Nudge's founders mantra, we understand the importance of friction as a crucial component of human behavior.
The opposite of a Nudge is a Sludge.
Behavioral Principles
Human behavior is complex. People are driven by emotions, context, and rely on intuitions most of the time. Understanding the mechanisms of our mind can help us design interventions to drive motivation and help people act more environmentally.
Our knowledge comes from the field of social psychology and we have insights into more than 60 principles drawn from experiments in Behavioral Science.
About us
Thibault
- The idealist -
Nicolas
- The creative -
Victoria
- The organiser -
Xxx
- The designer -
What we do
Design
We design Nudges based on our creativity, ideas shared by our members and nudges from around the world
Produce
We produce all the material required to implement the Nudge
Deliver
We bring the material to you through our webshop and provide help with the implementation of the Nudge
We also realise on site "sludge audits" where we look at the friction that refrain your stakeholders to act in an environmentally friendly way. We design specific Nudge interventions to increase motivation to behave in an eco-friendly way. Please reach out to us if you'd like to know more.
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